Bachelor of Science in Business Administration (BSBA) in Marketing

Equip yourself with the essential marketing principles to help businesses effectively reach and engage with their target audiences. In an ever-evolving, rapidly changing digital age, boost your professional knowledge and develop the skills and strategies today’s employers need to help bridge the gap between their business and potential customers.

The Bachelor of Science (B.S.) in Marketing from Thomas Edison State University (TESU) is a 120-credit online degree program focusing on leading marketing strategies, consumer behavior, identifying customers’ needs and wants, measuring success and so much more. Explore the exciting world of digital and social media marketing, product development, promotion and distribution. Open the door to career opportunities in a variety of industries including advertising, retail, marketing research and public relations. Your degree will culminate with a capstone project that integrates content from across the program and validates your knowledge in strategic management.

Degree Requirements

The following courses are required for the BSBA degree in Marketing and are fulfilled in the General Education sections of the degree chart.

• College Algebra or Quantitative Business Analysis within Intellectual and Practical Skills section of General Education requirements. (3 credits)
• Statistics within Math section of General Education requirements. (3 credits)

How Students Earn Credit in the Area of Study: All credits in this area of study may be completed with Thomas Edison State University courses and/or exams.

Note 1: This list of subjects is offered as a guide. Other subjects may also be considered appropriate for this major area of study.

Note 2: Thomas Edison State University course refers to the University’s own course offering of Guided Study, online or Contract Learning courses.

Note 3: Thomas Edison State University examination refers to the University’s own exam program — TECEP.

Note 4: Other subjects listed can either be courses transferred from other colleges/universities or credits earned through Prior Learning Assessment (see College Catalog for more information on PLA).

It is strongly recommended that all B.S./BSBA students, regardless of area of study, include a business ethics subject as part of the general education or electives component of their degree.